Why History Had to Be Inside the Watch
STROND founder Terry Flores on what it means to make history wearable - and the responsibility that follows when a fragment becomes an object.
The Watch His Father Never Wore
A two-tone Rolex waited in a bank vault while Kal’s father wore a Casio. Years later, the watch became something Kal could carry forward.
Why I Might Give Away a Watch I’ve Grown to Appreciate
A watch can be worth more to someone else than it is to you.
Time Does the Choosing
I thought I was choosing the watch my daughter would someday remember as mine. Looking through her first months, I realized another watch had already been quietly earning that place.
Why I Sold the Most Beautiful Watch I’ve Ever Owned
What a Parmigiani Fleurier Toric taught me about the difference between admiring a watch and choosing to wear it.